BY MOON AND STARS

2021

BRAND IDENTITY

My talented friend Yasmin began her brand, By Moon and Stars, during the middle of quarantine (a power move, if you ask me.) She began producing the most charming, colorful, one-of-a-kind, hand-made jewelry pieces from home. The colors are stunning, the patterns are exquisite, and her energy shines through each and every piece piece. Yasmin has great taste, so when she came to me for a logo, I was honored.

Yas had really strong direction for me from the jump. Working with another creative is always fun, because we were speaking the same language when it came to aesthetic. She picked out a strong display font, "Lust Script," to begin with. After showing her a few different stylistic attempts, Yas made her choice. From there, I made suggestions color-wise and font-wise, and we refined the logo mark and brand guide.

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