I've been working for Greg Yuna since November of 2017, when I saw that he needed a graphic designer/assistant role filled at his business. Thankfully, I arrived with my laptop on me, and had the opportunity to create a graphic for him that he needed urgently, for the next day. After I was able to complete the graphic while standing at this booth in the Diamond District, mid interview, I was hired on the spot.
Although I was initially hired as a graphic designer and assistant, I have since shifted into the position of Greg's creative partner and senior graphic designer. I am fortunate enough to work one-on-one with clients, making very special and intricate custom jewelry pieces, often backed by large budgets. I spend most of my time with clients developing concepts, models, color stories, and then producing 2D (sometimes 3D) sketches.
Beyond making custom jewelry, I am Greg's senior graphic designer. I've been able to contribute to the brand's visual identity, prepare billboards for Times Square, design custom packaging, develop product + packaging for collaborations with Billionaire Boys Club, KITH, Hummer, and NTWRK. I've also designed Greg's media kit, the brand's line sheet, our jewelry cleaner packaging, gÿ merch, and anything else graphic.
Photos courtesy of Zach Boisjoly and Greg Yuna.