THIS SOUNDS BETTER

2018

BRAND IDENTITY

Alex is a talented audio engineer, well known for his mixing on some of the most popular music out right now. I don't know much about audio engineering, but I do know that Alex is highly regarded amongst his peers. When he's not making the audio better on our favorite artists' songs, he's helping other engineers--aspiring or seasoned vets--with mixing. Alex is committed to sharing his knowledge, learning, and maintaining a community all around engineering. His first iteration of teaching was via his podcast, "This Sounds Better."

Once Alex explained his podcast concept to me, I immediately began thinking about delivery and production of music, and everything that comes with it. Also, we had both tapped into a nostalgic wavelength, so we took it and ran with it. I drew a lot of inspiration from record players and vinyls, super bulky production equipment, retro logos, all that. After a few rounds of development, we landed on the logo and colors above. Afterwards, all content to promote the podcast was made to match.

This is the final This Sounds Better logomark.
This is the final This Sounds Better logomark.
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